Summery
This
report is done as a part of our study and helped us to understand the real life
scenario of communication. This report also facilitated the understanding
of the academic theories associated with the course of BBA. This report intends
to explore our telecommunication industry, Banglalink. It is an exploratory
report which gives you an overall idea about Banglalink, as well as vision,
mission, objectives, efforts and HRM. To develop competitive capability,
organizations keep innovating ways to obtain, retain and engage their most
critical resources which is human i.e. their employees. Successful human
resource management involves acquisition, retention and development of human
resources. This result is overall employee satisfaction and increased
productivity. Setting objectives demands a yardstick to measure the fulfillment
of the objectives. If an objective lacks specificity or measurability, it is
not very useful, simply because there is no way of determining whether it is helping
the organization to move toward the organization’s mission and vision. We
therefore also discuss about the strategic objectives of both the parties to
help to channel employees throughout the organization toward common goals.
Introduction
In the 21st century, business is no longer
easy because of intense competition and rapid change in business environment.
The major change in today’s business environment is the transformation of
industrial economies and societies into knowledge- and information- based service
economies. And to cope with this challenging environment all that a business
organization needs is Information. In this extensively competitive market
condition, every organization needs to handle tons of information on a daily
basis and there should be free, fare and accurate information flow both within
and outside the organization. Thus the emergence of Information System is
justified. To make information flow smooth, an organization must need to use a
contemporary Information System, which can satisfy the organization’s demand
more efficiently.
The mobile telecommunication sector is the most lucrative and opportunistic sector of the country. To survive in this sector the company has to maintain hard-core relationship with customer. At present, there are six mobile phone operators in the country, and Banglalink is one of them. It has the second highest customer base in GSM mobile technology and taking effective initiatives to acquire more market share by providing best services to its forever-valuable customers. Banglalink must possess a strong and efficient Information System base, as this business is totally dependent on information technology. Everything from intra organizational activities to customer services requires a well-built Information System.
The mobile telecommunication sector is the most lucrative and opportunistic sector of the country. To survive in this sector the company has to maintain hard-core relationship with customer. At present, there are six mobile phone operators in the country, and Banglalink is one of them. It has the second highest customer base in GSM mobile technology and taking effective initiatives to acquire more market share by providing best services to its forever-valuable customers. Banglalink must possess a strong and efficient Information System base, as this business is totally dependent on information technology. Everything from intra organizational activities to customer services requires a well-built Information System.
Banglalink
is the second largest telecom operator in Bangladesh with a subscriber base of
more than 20 million in Bangladesh (as of May 2012). Currently the company is
wholly owned subsidiary of Egyptian telecom company Orascom which had almost 93
million subscriber base across the world. This section of the study will
highlight the background story and advancement of Banglalink by presenting the
key business events related to the company's operations & advancements in a
chronological order. Banglalink had 1.03 million
connections until December, 2005. The number of Banglalink users increased
by more than 253 per cent and stood at 3.64 million at the end of 2006, making
it the fastest growing operator in the world of that year. In August, 2006,
Banglalink became the first company to provide free incoming calls from BTTB
for both postpaid and prepaid connections.
Vision
"Banglalink
understands people's needs best and will create and deliver appropriate
communication services to improve people's life and make it easier".
Mission
To
deliver optimum value to
•
Customers
•
Employees
•
Shareholders and the Nation
•
Attract and retain quality human resource
•
Firm commitment to the society and the growth of national economy while
ensuring good Corporate Governance.
Objective
To
earn customer satisfaction through diversified telecommunication activities and
introduction of innovative ideas.
Efforts
To
achieve the goal through fully motivated, committed and dedicated work force.
Committed
to the client
·
Respond to the customer needs with speed
and accuracy
·
Share their values and beliefs
·
Grow as our customer grow
·
Offer first rated solutions of client
problems and issues
·
Provide product and service at
competitive pricing
·
Create life long relationship based on
mutual trust and respect
Human
Resource Management of Banglalink
As Banglalink is a concern of
Orascom Telecom so its HR Planning is given great importance.
Job Design and Analysis
Job design is really important
issue for any organizations HR practices. It refers to organizingtasks, duties,
and responsibilities into a productive unit of work. Job design is receiving
greaterattention for three major reasons:
·
Job
design can influence performance in certain jobs.
·
Job
design can affect job satisfaction.
·
Job
design can affect both physical and mental health
·
Recruitment
and Selection
·
Recruitment and selection
The recruitment process of
Banglalink is highly competitive and consists of many layers. Theyare as
follows:
·
Requisition
·
Sources
of recruitment
·
Advertisement
·
Issuances
of Interview Card
·
Written
test
·
Audio
Visual Test
·
Extempore
Performance
·
Interview-1
·
Leadership
Test
·
Final
interview
·
Placement
Training and Employee Development
Training
is the learning experience in that it seeks a relatively permanent change in an
individual that all improve the ability to perform on the job. We typically say
training can involve changing of skills, knowledge, attitudes, or behaviors.
Performance management
Performance
management is the systematic process by which an organization involve sits
employees, as individuals and members of a group, in improving organizational
effectiveness.
Reward and Compensation
The
reward system of an organization includes anything that an employee may value
and desire. Organization use reward to motivate employee.
Employee Relation
Employee
relation is more important issue for an organization. If employee relationship
is good with their employer then that organization can run their business
successfully
Conclution
Many
people find telecommunication industry as the most lucrative industry of the
world. Infact, telecommunication sector is one of the emerging sectors in
Bangladesh. Among the 162.22 million people of Bangladesh around 46% of the people
are using mobile phone. "Although nearly half of the country's population
is still below the poverty line, the country has been one of the world's
fastest growing cellular markets". (Paul, 2009) This definitely clarifies
that cell phone has become an integral part of Bangladeshi people which brings
immense opportunities to the country’s telecom service providers. The key
reasons behind this are - greater focus on quality, the network coverage,
strong equity structure and superior resource allocation. These unique
competencies of Banglalink have established a stronger brand image for the
company.
