Assignment On Banglalink Selection Process

Summery

This report is done as a part of our study and helped us to understand the real life scenario of communication. This report also facilitated the understanding of the academic theories associated with the course of BBA. This report intends to explore our telecommunication industry, Banglalink. It is an exploratory report which gives you an overall idea about Banglalink, as well as vision, mission, objectives, efforts and HRM. To develop competitive capability, organizations keep innovating ways to obtain, retain and engage their most critical resources which is human i.e. their employees. Successful human resource management involves acquisition, retention and development of human resources. This result is overall employee satisfaction and increased productivity. Setting objectives demands a yardstick to measure the fulfillment of the objectives. If an objective lacks specificity or measurability, it is not very useful, simply because there is no way of determining whether it is helping the organization to move toward the organization’s mission and vision. We therefore also discuss about the strategic objectives of both the parties to help to channel employees throughout the organization toward common goals.

Introduction

 In the 21st century, business is no longer easy because of intense competition and rapid change in business environment. The major change in today’s business environment is the transformation of industrial economies and societies into knowledge- and information- based service economies. And to cope with this challenging environment all that a business organization needs is Information. In this extensively competitive market condition, every organization needs to handle tons of information on a daily basis and there should be free, fare and accurate information flow both within and outside the organization. Thus the emergence of Information System is justified. To make information flow smooth, an organization must need to use a contemporary Information System, which can satisfy the organization’s demand more efficiently.
The mobile telecommunication sector is the most lucrative and opportunistic sector of the country. To survive in this sector the company has to maintain hard-core relationship with customer. At present, there are six mobile phone operators in the country, and Banglalink is one of them. It has the second highest customer base in GSM mobile technology and taking effective initiatives to acquire more market share by providing best services to its forever-valuable customers. Banglalink must possess a strong and efficient Information System base, as this business is totally dependent on information technology. Everything from intra organizational activities to customer services requires a well-built Information System.

Banglalink is the second largest telecom operator in Bangladesh with a subscriber base of more than 20 million in Bangladesh (as of May 2012). Currently the company is wholly owned subsidiary of Egyptian telecom company Orascom which had almost 93 million subscriber base across the world. This section of the study will highlight the background story and advancement of Banglalink by presenting the key business events related to the company's operations & advancements in a chronological order. Banglalink had 1.03 million connections until December, 2005. The number of Banglalink users increased by more than 253 per cent and stood at 3.64 million at the end of 2006, making it the fastest growing operator in the world of that year. In August, 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections.

Vision 

"Banglalink understands people's needs best and will create and deliver appropriate communication services to improve people's life and make it easier".

Mission

To deliver optimum value to

• Customers

• Employees

• Shareholders and the Nation

• Attract and retain quality human resource

• Firm commitment to the society and the growth of national economy while ensuring good Corporate Governance.

Objective

To earn customer satisfaction through diversified telecommunication activities and introduction of innovative ideas.

Efforts 

To achieve the goal through fully motivated, committed and dedicated work force.

Committed to the client

·         Respond to the customer needs with speed and accuracy

·         Share their values and beliefs

·         Grow as our customer grow

·         Offer first rated solutions of client problems and issues

·         Provide product and service at competitive pricing

·         Create life long relationship based on mutual trust and respect

Human Resource Management of Banglalink

As Banglalink is a concern of Orascom Telecom so its HR Planning is given great importance.

Job Design and Analysis

Job design is really important issue for any organizations HR practices. It refers to organizingtasks, duties, and responsibilities into a productive unit of work. Job design is receiving greaterattention for three major reasons:

·         Job design can influence performance in certain jobs.

·         Job design can affect job satisfaction.

·         Job design can affect both physical and mental health

·         Recruitment and Selection

·          

Recruitment and selection

The recruitment process of Banglalink is highly competitive and consists of many layers. Theyare as follows:

·         Requisition

·         Sources of recruitment

·         Advertisement

·         Issuances of Interview Card

·         Written test

·         Audio Visual Test

·         Extempore Performance

·         Interview-1

·         Leadership Test

·         Final interview

·         Placement

Training and Employee Development

 Training is the learning experience in that it seeks a relatively permanent change in an individual that all improve the ability to perform on the job. We typically say training can involve changing of skills, knowledge, attitudes, or behaviors.

 Performance management

Performance management is the systematic process by which an organization involve sits employees, as individuals and members of a group, in improving organizational effectiveness.

Reward and Compensation

 The reward system of an organization includes anything that an employee may value and desire. Organization use reward to motivate employee.

Employee Relation

Employee relation is more important issue for an organization. If employee relationship is good with their employer then that organization can run their business successfully

Conclution

Many people find telecommunication industry as the most lucrative industry of the world. Infact, telecommunication sector is one of the emerging sectors in Bangladesh. Among the 162.22 million people of Bangladesh around 46% of the people are using mobile phone. "Although nearly half of the country's population is still below the poverty line, the country has been one of the world's fastest growing cellular markets". (Paul, 2009) This definitely clarifies that cell phone has become an integral part of Bangladeshi people which brings immense opportunities to the country’s telecom service providers. The key reasons behind this are - greater focus on quality, the network coverage, strong equity structure and superior resource allocation. These unique competencies of Banglalink have established a stronger brand image for the company.