Assignment On Business Plan

Assignment
On
Business Plan
Course: Entrepreneurship Development

Executive Summary
“Alpona Boutique” Shop is a new apparel store that caters to the Bangladeshi people. As our name suggests our focus is to provide customized wear apparel and accessories, and position ourselves as the top retail store servicing this particular market.
Our intentions are to obtain market share and become a central hub of shopping activity for the local population as well as Nonresident Bangladeshis (NRBs) who enjoy wearing fashionable apparel.
“Alpona Boutique” Shop will be located at Dhanmondi. “Alpona Boutique” Shop has centralized itself directly in position to the residential location and social activities of our target market. We believe that this is critical to our initial success and long-term growth.

Highlights

Objectives
1. To create a shopping environment that caters to the apparel needs of the local people as well as NRBs.
2. To receive a 50% profit margin within the first year.
3. To have a customer base of 1,000 by the end of the first operating year.
4.  Create employment opportunity.
5. To conserve and uphold culture and values by providing domestic products to NRBs.
6. To generate scope for enhancement for related industries like those who provide the raw material.

Mission
“Alpona Boutique” Shop’s mission is to offer quality, name brand accessories and clothing in an assortment of sizes and styles to accommodate varying styles and shapes.

Keys to Success
In order to succeed in the boutique industry “Alpona Boutique” Shop must:
Provide customers with top notch personalized customer service in an atmosphere of Bengali hospitality.
Carry an assortment of sizes to fit the more ample frames of their target customer base.
Advertise and promote in areas that target customer base will learn about the store.
Continuously review sales and adjust inventory levels accordingly.
Company Summary
“Alpona Boutique” Shop is organized as a partnership among the seven partners of  Naziur Rahman,Jana Alam,Saddam akand,Mehedi Hasan,Abu huraira ,Forhad hossain,sahriar taposh.
We will be located at Dhanmondi,Dhaka being the epics-center of the Dhaka community.
The hours of operation will be Saturday - Thursday 9 a.m. - 9 p.m. and Friday 10 a.m. - 12 p.m. There will be extended special hours designated during The Festivals like Eid-Ul-Fitr and Eid-Ul-Azha, and New Year.
All merchandise will be purchased according to the company's mission and customer focus of outfitting all sizes.

Company Ownership
“Alpona Boutique” Shop is organized as a partnership among the seven partners of
Naziur Rahman
Jana Alam
Saddam akand
Mehedi Hasan
Abu huraira
Forhad hossain
sahriar taposh.
Everyone will handle the administrative and managerial duties on rotation.

Start-up Summary
“Alpona Boutique” Shop’s incorporation costs are listed below. The company will start with three months inventory on hand for apparel and accessories as this are the main revenue generator. The majority of the company's assets will reside in inventory.
Start-up
Start-up
Requirements

Start-up Expenses

Trade License
Tk.1, 000
Grand Opening Event
Tk.10,000
Telephone & Utilities (3 months)
Tk.1,500
Infrastructure Development
  Store Fixtures/ Decorations
  Factory
Tk.150,000
Tk 20,000
Staffing and Recruitment
Tk.20,000
Advertising & Promotion
Tk.15,000
Raw material collection
Tk.70,000
Purchase of Machinery
Tk.90,000
Installation Cost
Tk.10,000
Business/Office Supplies/Stationary
 Tk. 1,000
Accessories (Dices, Frames)
Tk.10,000
Total Start-up Expenses
Tk.398,500
Note: It will take 8 weeks to prepare for and start the venture.

Company Locations and Facilities
Alpona Boutique Shop will be located at dhanmondi in Dhaka. This space has 1,200 square feet and has been rented for two years. This location is central to the geographical location for the Dhaka community. We feel it is essential to our initial and ongoing success that we locate ourselves in the heartbeat of the community. We also strive to create an atmosphere of acceptance and community, as well as a retail environment where individuals can identify and bond with their culture.
All business deliveries will be handled through the showroom. The factory is near by the showroom so no extra transportation cost will be needed to bring the products from the Factory to showroom.
Products
Alpona Boutique Shop will carry traditional wear brands. The greatest percentage of merchandise will be in apparel, followed by accessories, and gifts.
Management will rely on customer feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles and sizes.
Saree
Salwar Kameez
Kids' Item
Bed cover
Cushion cover
Curtain
Others

Competitive Comparison
Alpona Boutique Shop has a number of advantages that will allow us to build our brand identity, add value to our merchandise and build a loyal customer base while standing apart from our competitors.
1. Alpona Shopper Card' will entitle customers to a 15% discount after ten purchases.
2. We will offer clothing to fit plus size for all.
3. We will create a sense of culture and bonding with the community by offering products that combine both the culture and innovation.
4. Ourlocation is central to our target customer base.
5. We will maintain a detailed record on each customer, logging addresses, their purchases, size, and brand for customer follow-up and in-house promotional purposes.
Commercial Viability

1. The plan is a sound one because it will create employment opportunities as well as providing scope for related industries.

2. There is a huge demand for clothing, as these items reflect one’s personality and status.

3. The plan is acceptable as there will be no environmental degradation.
4.The investment cost is comparatively lower.

5. The employees required for the project are few in number and available.

6.As the investment is lower the risk associated with the plan is also low.

Sales Literature
Alpona Boutique Shop will use a targeted advertising and sales program to generate publicity and build a customer base.
1.500 full-color postcard flyers with a 10% coupon will be distributed throughout Dhaka two weeks prior to the grand opening event.
2.100 grand opening invites will be mailed to potential new customers two weeks before the grand opening in June, 2014. The invitation will also include a promotional 10%coupon off a customer's first purchase. The customer mailing list has been compiled from contacts the owners have made while in the community.

Sourcing
We will shop for our merchandise as outlined below:
1. With renowned fashion houses like Aarong who have regional representative and showroom located at the Center, we will place our weekly and monthly reorders with them and review new materials.
2. August 2014 is the Eid-Ul-Fitr, the largest festival for Bengali people and apparel featuring the latest collections of all brands will be presented. All orders will be placed bearing Eid in mind.
We will also work to solidify our relationships with sales representatives and vendors so that we may achieve decreased cost of goods. Our competitors,
(both direct and indirect) purchase from the same sources and we believe that through marketing programs and strategic alliances we will begin to gain a competitive advantage.

Technology
Retail apparel establishments have a tendency to have a high number of SKU's because of the level of inventory. It is imperative that an advanced inventory and point of sales program be utilized to maintain stock levels and track sales.
Our business plan will be generated and reviewed on a bi-annual basis and reviewed quarterly to ensure all financial goals and objectives are being reached. It will allow us to make the most of our limited marketing budget by focusing our communications on our target markets and enhancing our marketing knowledge.

Future Products
As we achieve and exceed our sales and profitability goals, Alpona Boutique Shop will add other products to the product line and our own personal in-house label of clothing that will include Alpona-shirts for women and shirts for men. We will expand our line of brands with those that have been repeatedly requested by our customers. An e-commerce website will also be created to increase our distribution channels and expand our customer base to a national level.

Market Analysis Summary
The primary target customer of Alpona Boutique Shop will be the local people in the Dhaka region. As we are situated in the epi-center of the residential community we believe they will make up the largest percentage of our customer base.
The secondary target customers are the NRBS. As the Nonresident population continues to grow rapidly in various parts of the world we expect to receive the patronage of them as they are very loyal to Bengali apparel.
The last target customer of Alpona Boutique Shop is listed as other. As popularity about the store increases we expect to see an assortment of curiosity seekers as well as seasonal purchasers during festival season.
SWOT analysis

 Strength
1.   Premium price charged to reflect innovation and creativity.
2.   High quality raw materials are collected from renowned fashion house.
3.   Timely delivery for ordered products.
4.   The location of the shop is very much favorable.

Weakness
1.   Being a new entrant is one of the weaknesses of the boutique shop.

Opportunity
1.   A partially fulfilled customer need is a great opportunity for the shop.

Threat
1.   Increasing market price of raw materials and labor.
 Market Segmentation
The population of Dhaka is concentrated heavily in the southwestern part of